Wednesday, November 05, 2014

Will Facebook Face a Tsūnami?

Move over Facebook, there's a new social network in town. It's a site called tsū (pronounced Sue) and it aims to change the way the social networking game is played. More specifically, tsū will pay you to play. In other words, you'll get paid for posting content. How much? That depends on if you get in on the ground floor.

In the movie, The Social Network, we get to see the beginnings of Facebook and how Mark Zuckerberg eventually builds it into a billion dollar website, all with content provided by its users. All those ads you see on Facebook generates revenue that all goes to Zuckerberg. He's become a very rich man from those ads. How much do you get paid for providing the content? A big fat zero!

social network logo
That's where tsū comes in. They believe everyone deserves a piece of the ad revenue pie. tsū is a free social network and payment platform that shares up to 90% of revenues with its users who are responsible for providing the content. Maybe soon everyone will be networking for the weekend.

In the movie clip above, Jesse Eisenberg as Mark Zuckerberg brags how "my colleagues and I are doing things that no one in this room, including and especially your clients, are intellectually or creatively capable of doing."

It seems that tsū got a little more creative than Zuckerberg when it comes to sharing the wealth. If the prospect of getting paid to post content on a rival social network is incentive enough to convince Facebook users to leave, Zuckerberg will have to use all the intellect he has in his nerdy little head to figure a way to stop that from happening. Until then, Mark, you don't get to brag about what you are creatively capable of doing.

By the way, the clients that are shown and referred to in that clip are the Winklevoss twins, both played by actor Armie Hammer. I wonder if the twins are on Facebook? Maybe they'll sign up on tsū.

Will this new social network be the tsūnami that finally wipes out Facebook? Only time will tell. Maybe Jesse Eisenberg, Andrew Garfield and Justin Timberlake will have to return in a sequel to The Social Network when the dust finally settles.

In the meantime, if you want to get in on the ground floor of tsū, you'll need an invitation. New members can only join tsū by user invitation (via member shortcodes.) Tsū's invite-only system enables them to track and distribute network value to the users who help tsū grow.

A short code is your profile page URL. The format of this url will always be

Here's Your Invitation
Click on my shortcode to join tsū:
Please do not use my invitation if you plan on posting copyrighted content which you do not own. You are not welcome if this describes you and will be reported and banned in accordance with Tsu's TOS. 

When someone joins tsū by way of your link, they become part of your family tree. Once tsū takes its 10% share of the revenues, half of the remaining 90% is paid to the user who created the content. The other half of the remaining earned revenue is distributed to the user’s network Family Tree. 

Here's an example of how it works:
User A invites user B, who invites user C, who invites user D
  1. user D generates $100 in earned revenue from shared content (photos, videos, status updates, etc.)
  2. tsū takes $10 while $90 go to the users
  3. - User D, the original content creator takes 50% of the $90. In this case, $45.
    - User C gets 33.3% (1/3) of the original $90 generated. In this case, $29.70
    - User B gets 11.1% (1/3 of 1/3 = 1/9) of the original $90 generated. In this case $9.99
    - User A gets 3.70% (1/3 of 1/3 of 1/3 = 1/27) of the original $90 generated. In this case $3.33
    - This is what we call the rule of infinite thirds

    Half of a user’s earned revenue comes from the growth and activity of their personal network. All users on tsū have their own Family Tree, which indicates the number of users they’ve brought to the platform and the overall network growth they’ve provided.

Listen to Sebastian Sobczak, founder of tsū, explain how his social network differs from others.

Even a guy like The Master, who normally doesn't approve of such devices, is really eager to join. He's such in a hurry to get out of Facebookville he has Torgo pack up his bags and the two of them hightail it to Tsū City. Packin' up the woody, Tsū City, here we come! Two followers for everyone. (Apologies to Jan & Dean and also to Brian Wilson)

In the end, it's probably wrong to say that Facebook might be facing a tsūnami. It's probably tsū that will be facing a tsūnami of Facebook deserters looking to join the network. But Facebook's last chapter has yet to be written, so we'll just wait and see.

Here's what my page on tsū look like. As you can see, it has a customized banner and above that in the light green bar, second from the right is a bank icon. This will indicate how much money you have earned. So far I haven't earned any but I've only been using the network for a couple of days and it takes time to build a following. I hope it starts to trickle in, slowly but surely.

tsū social network
What my profile page appears like on the social network, tsū
 What do you think? Is it something that you think you will join.? If not, why?

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